Interview with
Remembering The 20th Century:
An Oral History of Monmouth County
Date of Interview: August
18, 2000
Name of Interviewer: Flora Higgins
Premises of Interview: Kislin's Department Store, Red Bank, NJ
Birthdate of Subject: N/A
Ms. Higgins: One of
the first questions that we ask people is how did you arrive at this place,
in Monmouth County? How did your family get here?
Ms. Pinsley: My father
came here from Russia. That's how we originally got here. My mother was
born in Boston; she came to New Brunswick and then here to Red Bank.
Ms. Higgins: So your
family has been here a long time.
Ms. Pinsley: A very
long time.
Ms. Higgins: When did
your father start the store here?
Ms. Pinsley: I think
it has been here since around 1908.
Ms. Higgins: Please
tell us its origins.
Ms. Pinsley: My dad
wanted to get into business, and he had heard about Red Bank from someone
else. So he came down to Red Bank and loved the town, and he decided to
start his business here.
Ms. Higgins: What did
he like about Red Bank?
Ms. Pinsley: That it
seemed like a really good family town. The people seemed so nice. And
he liked the idea that the river was here, also.
Ms. Higgins: When the store was started, was it essentially general
merchandise?
Ms. Pinsley: Yes, I
think my dad was always into general type merchandise.
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Mr. Woolrich (third from right) in
front of Kislin's in Red Bank
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Ms. Higgins: What would
he say about Red Bank in those days? What was Red Bank like on a day-to-day
basis? Shopping, transportation, and schools?
Ms. Pinsley: In those
days, I think Red Bank was at a much slower pace than it is today. I think
he was actually the main general store in town, from what I understand
from people. His store was the place to go. I hear that every day from
customers.
Ms. Higgins: What kinds
of things did he sell?
Ms. Pinsley: Oh, he
sold clothing, fishing tackle, and he sold skis.
Ms. Higgins: Skis?
Ms. Pinsley: Yes, this
was one of the first stores to sell skis and ski boots. Oh, and toboggans.
I think he was one of the very first stores to sell these. Then he always
sold ice skates. In those years, the river would freeze over almost every
year.
Ms. Higgins: We have spoken to several people who have commented
on the ice boating on the river, and the Monmouth Boat Club. Of course,
people would come in and buy ice skates from you and go skating on the
river.
Ms. Pinsley: Right, and the people who went ice boating would
come in and get these cleats to put on under their boots so they wouldn't
fall down when they were getting in their ice boat.
Ms. Higgins: It sounds like your store is attuned and responsive
to what people need and what they want.
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Doris Pinsley with her daughters,
Blair (left, twenty-two months) and Shawn (right, five years)
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Ms. Pinsley: I feel
that we are. We listen to what the people are asking for, and we keep
it in our heads. If enough people are asking for something, then we definitely
get it.
Ms. Higgins: Have you
always been involved in running the business?
Ms. Pinsley: No. My
husband and I were living out in Highland Park, Illinois, when my mother
passed away, and my dad asked us to come back here and help run the business.
That's how I got involved.
Ms. Higgins: And what
was Red Bank like then?
Ms. Pinsley: Well, it
still wasn't as fast paced as it is now. But I think when we came back,
it was thriving.
Ms. Higgins: That was
about what time?
Ms. Pinsley: I think
that was around 1960.
Ms. Higgins: Was there
a time when Red Bank seemed in danger of going the way of some of the
shore towns that have fallen into a depression, like Long Branch and Asbury
Park?
Ms. Pinsley: I never
felt that it was in quite the danger that Long Branch and Asbury were.
I never felt that way. There was a time when it seemed in a little danger,
but we were still thriving and doing a nice business. People still seemed
to shop in Red Bank. I don't know what happened to Long Branch and Asbury,
but I never felt that we were going down the drain.
Ms. Higgins: Would you
comment on the changes of transportation since what you have heard or
remember of your father's day and now? Was there more or less public transportation?
Ms. Pinsley: I think
it is about the same. We have the trains and the buses. And it's so simple
to go to the city from Red Bank. If people commute from here, it's very
easy.
Ms. Higgins: There are
also a lot of homes in Red Bank. Are these being priced out of the reach
of average people?
Ms. Pinsley: In the
town itself?
Ms. Higgins: In Red
Bank. There are a lot of lovely houses, but I hear they are getting very
high priced.
Ms. Pinsley: Well, I
don't know of any that are empty. (Laughter) It seems as if there are
people living in all the houses. I haven't heard that.
Ms. Higgins: Probably
supply and demand makes them relatively expensive.
Ms. Pinsley: I would
agree with you on that.
Ms. Higgins: Your store,
Kislin's, is advantageously positioned on the river. Would you please
give me your opinion of the various schemes for developing the river here
in Red Bank?
Ms. Pinsley: Are you
speaking about from Broad Street into the river?
Ms. Higgins: Yes.
Ms. Pinsley: Well, in
the past few years I have heard that they were going to develop this area.
And I know ninety years ago they spoke about it; they were going to do
it then. And now they have been talking about it again, but I don't hear
of anything being done. But I certainly would like to see it accomplished
in my lifetime.
Ms. Higgins: They were
talking about riverfront development in 1910 or 1912?
Ms. Pinsley: Yes, they
were talking about developing Broad Street to the river over ninety years
ago. I think they even have records about how much it was going to cost,
and they were into that. Now they're back into it, but I don't think that
anything concrete has happened.
Ms. Higgins: As an influential
businessperson in the town, do you belong to any of the advisory commissions?
Ms. Pinsley: I go to
the meetings when they have different problems come up, where businesses
want to come into the town, but they are not going to be advantageous
to the town. We get these letters in the mail, and I make it my business
to go to these meetings and hear what it's all about so that I can understand
why these people want to come to the town. And I try to find out if they
would be the right people in the town. I'll get together with a lot of
the other business people in the area where we are and meet them at the
meetings.
Ms. Higgins: Is it true
that Saks Fifth Avenue was going to come?
Ms. Pinsley: I heard
that rumor, but I think it was only a rumor.
Ms. Higgins: And is
there a Dux Beds?
Ms. Pinsley: Oh, yes,
they came. They are in the middle of Broad Street, and I think they are
doing a nice business.
Ms. Higgins: I think
Red Bank is a wonderful town, myself. Do you remember the Mayorship of
Katherine Elkus White?
Ms. Pinsley: Oh yes.
Ms. Higgins: Would you
comment on that for us?
Ms. Pinsley: She was
a lovely lady. She would shop in our store, and she was wonderful. I liked
her very much. That was a very good era.
Ms. Higgins: And Daniel
O'Hern? Could you also comment on him?
Ms. Pinsley: Oh yes,
he was a customer. Another person that we were always very fond of and
who was also a lovely person and very well remembered was Alfred Beadleston.
Ms. Higgins: Oh, yes.
He recorded something for the Historical Association. He gave us permission
to use this recording in our archive. Would you comment on the regime
of Daniel O'Hern? We interviewed him for this project.
Ms. Pinsley: That was
a good era, too. Actually, I can't think of any bad eras. They were all
good. I think we had some wonderful people in the town. And the people
who ran for office seemed to have the town in their hearts and wanted
the best for this particular town. I think that had a lot to do with how
well the town is turning out.
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Doris and her husband, Richard,
on a coffee break on a Sirgita Game Drive, 1999
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Ms. Higgins: Was your
husband or, in fact, are you a member of the Root Beer and Checkers Club?
Ms. Pinsley: No. We
are members of the Chamber of Commerce, and we are also members of the
River Center.
Ms. Higgins: Did your
children go to school in Monmouth County?
Ms. Pinsley: Yes, they
did. They went to the Ranney School.
Ms. Higgins: Could you
tell us about that experience?
Ms. Pinsley: Well, that
was when Mr. Ranney had the school. And Mr. Ranney was a tough master
of the school, so you adhered to his rules.
Ms. Higgins: Is that
when he was in Rumson?
Ms. Pinsley: No, he
was in Tinton Falls, on Hope Road. He was there when our children went
there. They went there for a good many years.
Ms. Higgins: Of course
the Ranney school is expanding. Do you think since Mr. Ranney left it
has maintained his standards?
Ms. Pinsley: I can't
really say because I'm not really involved. So I couldn't comment on that.
Ms. Higgins: I wanted
to ask you also about the career your daughter, Blair, had as an equestrian.
Monmouth County is, of course, big horse country. We developed our East
Freehold Park during the time that Blair was riding. Could you tell us
a bit about that experience?
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Doris Pinsley (left) with
Blair
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Ms. Pinsley: That was
a fabulous experience. She was one of the first riders in Monmouth County
to go to the National level of showing horses. So it was actually a very
exciting time. She loved riding, and she was taking lessons from one of
the top instructors in the world, George Morris. She was a Champion at
Madison Square Garden, and many other high level shows. So we were very,
very proud of her.
Ms. Higgins: That must
have required a lot of commitment on the part of the whole family to reach
that level.
Ms. Pinsley: It did.
At one time George gave lessons out in Hicksville, Long Island. And that
was a very long ride from here. Her dad would pick her up after school
at Ranney, have her horses and riding clothes with him, and they would
start out for Hicksville for her lessons. And I think it took about two
hours to get to Hicksville. Then George moved to Pittstown, New Jersey,
which was also another long ride. But they went every week for Blair to
take her lessons with George. Also, the second season the East Freehold
Park was opened, my husband Richard organized and managed The Monmouth
County Horse Show in August.
Ms. Higgins: What did
Blair do after that?
Ms. Pinsley: Let me
think now. She gave riding lessons for awhile, and then she became the
Consultant for a Balsamic Vinegar Company from Milan, Italy. They had
her come over to Milan and interviewed her, and they liked her very much.
They hired her to represent them in the United States, Canada, and in
Europe. So she had to do a lot of traveling for them. In fact, they called
her recently. They would love to have her come back and be with them again,
because she was very successful.
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Shawn Pinsley
(left) with her daughter, Houston
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Ms. Higgins: And your
other daughter; what is Shawn doing?
Ms. Pinsley: When Shawn
graduated from Sweet Briar, she gave riding lessons in Virginia for awhile.
Then I decided that I needed her, and I asked her to come back here and
help me. This seemed like too big a project for just myself. So she did
come back, and she has been with me ever since. We are a team together,
and it's been good.
Ms. Higgins: Kislin's
is one of the Monmouth County places that has reached fame outside Monmouth
County. Can you tell us about some of the famous people who have shopped
here?
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Kislin's Department Store
window during
the holiday season
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Ms. Pinsley: Oh we have had Katharine Hepburn; she was an extremely
good customer. We had Rex Harrison, Frank Sinatra, Bruce Springsteen,
and Bon Jovi. We also had Red Skelton. We have had a lot of famous people
shop here.
Ms. Higgins: Do you know them when they come in?
Ms. Pinsley: Do I recognize them? Yes. In fact Katharine Hepburn
was such good customer that she gave us her home phone number. She told
us when we got anything that we thought she would like to call her and
let her know.
Ms. Higgins: As we discussed
earlier, the winters seem to be getting more mild. Has this affected your
inventory or your business?
Ms. Pinsley: I would
say that we are so diversified that we have been able to go into other
fields. We have a lot of merchandise that the people would want. In fact
this year, we took in kayaks.
Ms. Higgins: That's
the new thing, isn't it?
Ms. Pinsley: Right,
kayaks. We decided to go into kayaks. We have done so fabulously with
the kayaks, that even the salesperson who was selling us the kayaks calls
us up every so often and says, "I can't believe you two women. You
jumped into this kayak story, and you are selling them like mad. And all
the accessories like the vests, paddles and everything that goes with
these kayaks. I'm very proud of you."
Ms. Higgins: What advice
would you give to a young family trying to start a business in Red Bank
now?
Ms. Pinsley: If they
were starting a new business in Red Bank, I would think they would go
around and look at all the different type businesses that are here already,
and try to get into something that isn't here.
Ms. Higgins: Any suggestions?
Ms. Pinsley: I haven't
really given it enough thought to suggest anything. If I was just going
to come into the town new, I would go around and look at all the businesses
that were here. Then I would try to think of something that would be entirely
different than what's already here.
Ms. Higgins: Can you
tell us some of your most memorable reminiscences about life in Monmouth
County, either related to the store or personal?
Ms. Pinsley: Whenever
we lived someplace else, I have always felt that this area was even nicer
than any other areas that we have ever lived in. When we travel, I still
feel that I love coming back to this particular area. I think we are very
fortunate that we don't have mudslides, and we don't have forest fires,
and we don't have to think about our houses sliding into any rivers. So
I have always felt that we have been fortunate in this particular area.
Ms. Higgins: Doris,
you said you were born in Boston. How old were you when you first…
Ms. Pinsley: No, my
mother was born in Boston.
Ms. Higgins: Then you
were born here.
Ms. Pinsley: I was born
here.
Ms. Higgins: In Riverview?
Ms. Pinsley: No, I was
born in the Long Branch Hospital at that time.
Ms. Higgins: And that
became Monmouth Medical Center?
Ms. Pinsley: Right.
My own daughters, though, were born here at Riverview. My own two daughters,
Blair and Shawn, were both born here.
Ms. Higgins: Would you
have any opinion you could offer about the way medical care was handled
in the 1940s, 1950s and 1960s as opposed to the way it is now?
Ms. Pinsley: I think
even in the 1940s and 1950s, the medical care around here was good compared
to many other places.
Ms. Higgins: Do you
ever get down to the seashore? And when you do, where do you go?
Ms. Pinsley: To Spring
Lake.
Ms. Higgins: Spring
Lake is a beautiful shore town.
Ms. Pinsley: I love
Spring Lake. In fact we have friends who visit us from London. They come
every summer and stay with us for around ten days. We take them around
to the different places. We have taken them to Brielle, Spring Lake, over
to Princeton, and they have enjoyed being here with us. They love where
we live, and they love the area where we are. And we visit with them.
But they love coming here.
Ms. Higgins: When you
took over this business for your parents, had you had any professional
training in retailing? Or did you just learn from your family and father?
Ms. Pinsley: I actually
didn't learn from anybody. I think I just fell into it, or jumped into
it. I dove in, maybe, and learned from my own experiences.
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Kislin's General Store, 1984
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Ms. Higgins: There is
a unique quality to Kislin's Department Store. Could you comment on that
please?
Ms. Pinsley: Well, we
have changed the name of our store now. We call ourselves Kislin's General
Store, because both my daughters felt that that name fit the store much
better because we do have so much general merchandise.
Ms. Higgins: When did
you change the name?
Ms. Pinsley: We did
the outside of the building over, and then we did the interior over, and
that was in the past two years. Both my daughters felt that Kislin's General
Store was a better name for the store.
Ms. Higgins: I was asking
you if you had any memories that especially stand out. Was there ever
a fire here?
Ms. Pinsley: No, thank
God.
Ms. Higgins: A hurricane?
Ms. Pinsley: Well, I
think one year there was an ice storm. I think that may have been around
1948, and I think the glass in a lot of the buildings was broken.
Ms. Higgins: When your
father opened the store, there were probably still horse drawn vehicles
on the streets.
Ms. Pinsley: Yes, I
think there were pictures of horse drawn vehicles when he was here. I
remember on Broad Street there was a shoe store that I think was called
Allen's.
Ms. Higgins: Did you
ever ride the trolley?
Ms. Pinsley: Not that
I remember. No, I don't ever remember riding the trolley.
Ms. Higgins: Why is
Red Bank such a success when it was obviously a difficult century for
several of the other shore towns?
Ms. Pinsley: I still
feel that it had a lot to do with the people that were in charge of taking
care of the town. They had more of an interest in seeing that the town
went forward instead of backwards. And they did everything in their power
to make it go the right way. I personally think that has a lot to do with
it. There were a lot of good people. They may have had their differences,
but when you get to the end, they are still interested in the town. And
I think that has a lot to do with it. In the other towns, I don't think
the people were as interested in taking care of the town itself.
Ms. Higgins: Would you
comment please, Doris, as what you see as a difference in values between
now, embarking on this century, and when you first came back in the 1960s?
Ms. Pinsley: When you
say values, do you mean with the children?
Ms. Higgins: Yes.
Ms. Pinsley: Well, I
see that some people are a little different. But I think I can tell that
most of our customers instill values in their children. I feel that they
do instill values in their children.
Ms. Higgins: If you
had some advice or comment to people in fifty or seventy-five years who
are reading or listening to this recollection of Red Bank, what would
you say?
Ms. Pinsley: I think
I would like them to remember that this area has always been a fabulous
area. They should be very happy that they are here in this particular
area.
Ms. Higgins: You were
saying you thought Red Bank was well cared for. I think by what you are
saying now, the whole county has been looked after well by the Freeholders.
Ms. Pinsley: Yes. Different
people have different opinions about things, but I think in general they
have always come together and wanted the best for this area.
Ms. Higgins: Doris,
when was this building built?
Ms. Pinsley: I know
the building is over one hundred years old. It's actually a fascinating,
beautiful building. Many people comment to us on the exterior of the building,
how beautiful it is. And just in the past two years, we brought the building
back to the original way it looked one hundred years ago. We didn't put
up anything that hindered that look. It looks the same as it did over
one hundred years ago. We have done the interior of the building over,
but we have still kept the flavor of how it would have been many years
ago, with the exposed brickwork. It still has the look of when it was
first built. When we did the building over, we must have had a hundred
phone calls from customers telling us how much they loved the way it looked,
and how they were so happy that we brought it back to the original way
it was. Having the people calling up on the telephone was very rewarding,
I would say. When they came into shop, too, they would tell us how much
they appreciated what we did.
Ms. Higgins: Was the
building built as a store? Did your father build it?
Ms. Pinsley: No, this
was built originally as a newspaper office, I believe. I think there were
some lawyers on the other floors. Then I believe it became a hardware
store, and then we bought it. So that's a good many years ago.
Ms. Higgins: Red Bank
has become the site of a lot of festivals. Is this a good thing? Would
you comment on the various festivals in Red Bank? Almost every week there
is something happening.
Ms. Pinsley: Well, sometimes
I will say they are good, and sometimes they are not. But since most of
the time we are not open on Sundays, when most of the festivals occur,
it really doesn't affect us. Most of the time we are not here on Sundays.
Ms. Higgins: Where did
people who lived in Red Bank shop for their food in the 1940s and 1950s?
Was there a supermarket?
Ms. Pinsley: There was
a supermarket on Broad Street called Davidson's. I believe it was a very
popular place to shop. There was an A&P on Monmouth Street.
Ms. Higgins: Was there
a movie theatre?
Ms. Pinsley: They had
the Strand Theatre on the corner of Linden Place and Broad. Then there
was the Carlton Theatre on Monmouth Street. So we had two of them.
Ms. Higgins: Doris,
what were some of your favorite movies?
Ms. Pinsley: I have
to say that I don't go to the movies too often. I'm not a moviegoer.
Ms. Higgins: There was
one gentleman I interviewed, and the first movie he ever saw was Gone
With the Wind. And he said it has been all downhill since then.
Ms. Pinsley: I do remember
Gone With the Wind. That was excellent. But I'm not really much
of a moviegoer.
Ms. Higgins: When you
go out to eat around here in Monmouth County, what are some of your favorite
restaurants?
Ms. Pinsley: I love
the Fromagerie. I was there the other night. Then the Bistro is very good,
and we go to Zsenza. We went to the new one last night on Monmouth Street,
and I think it's called The Grill and the Grape. And then we love the
one in Ocean Grove, one of our favorites, called Moonstruck. We love that
one. There are a lot of good restaurants in this area.
Ms. Higgins: Are you
an antiquer?
Ms. Pinsley: Well, I
was. But now our house doesn't need anything else. Originally, I did love
going antiquing. That was one of my favorite activities.
Ms. Higgins: Red Bank
is, of course, the center of that now.
Ms. Pinsley: Right,
I loved going antiquing. I would go in Red Bank, New York, Pennsylvania,
and all over.
Ms. Higgins: What do
you see as the future of Red Bank and Monmouth County?
Ms. Pinsley: I think
Red Bank is like the hub now. I feel that with the way it is going, it
is just going to be more thriving than ever. It's becoming a center for
financial investment companies.
Ms. Higgins: Well, I
am sure Kislin's will thrive. I thank you so much for this interview,
Doris.
Ms. Pinsley: Thank you.
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